Journal
Notes from set.
For businesses thinking about video and wanting straight answers, but this is more than budget talk. Notes from Set is where we pull back the curtain on our own work, too: the story behind a music video, what a commercial shoot taught us, the crew moments that never make the final cut. Part honest guide for business owners, part running diary of our journey, one production at a time.
Never make a video just to make a video
The four questions we ask before a camera comes out: why, where it will live, who it's for and what it's worth. And how they shaped our De Mode en Vogue campaign.
GuidesHow much does video production cost in British Columbia?
The question every client asks, and why the honest answer starts with your budget, not a price list. A plain breakdown of where the money goes, and when one person and a camera is genuinely enough.
Guides: Coming soonBrand film vs. commercial: which one does your business need?
They're built differently, priced differently and perform differently. A quick framework for picking the right format for your goal.
How we workThe camera is the easy part: how we film interviews
Testimonials, brand films and internal videos all start the same way: with a conversation, not a camera. The pre-interview calls, question craft and preproduction nobody ever sees, and why we sometimes skip the camera entirely.
Behind the scenesBehind the lens at Sixty Forty with Chef Paul Moran
Filming a farm-to-table story on Vancouver Island with a Top Chef Canada winner, and why food films turn a curious scroll into a reservation.
Behind the scenesTaking Tailgate Toolkit to 61 stations across BC
How a mental health campaign for BC's construction community went from one quiet morning on a job site to a full year on 61 radio and TV stations, with the whole crew credited.
How we workWhy crew-first production makes better marketing video
Fair treatment and clear roles aren't just ethics. They're the reason the footage looks better. Here's the connection, with the receipts from the people who've stood on our sets.